On September 18, 2025 the University launched For Ever Better: A Campaign for the University and Rochester. This era was ushered in with a celebratory launch event during the University’s annual Meliora Weekend. Working in partnership with August Jackson, the creative + special events teams were tasked with crafting an experience to showcase the impact of the last 175 of University philanthropy while engaging and exciting attendees about a future of the University of Rochester.
Team:
Events Strategy: Amy Reichman + Becky Schubmehl
Photography: Matt Wittmeyer
Creative Execution Support: August Jackson